San Diego-based Baker Electric Solar has appointed Kathi McCalligan director of marketing.
McCalligan is responsible for the strategy and execution of all digital and traditional marketing programs, social media, public relations, community relations, and events.
Prior to joining the Baker Electric solar provider, she held the position of director, integrated marketing and events at San Francisco-based Blu Homes. In addition, her career experience includes serving as marketing director for Sunset Publishing and a marketing management position for Hewlett Packard's networking business.
‘Kathi's experience is critical as we continue to grow exponentially,’ says Mike Teresso, president of Baker Electric Solar. ‘She has the know-how to build brand awareness and preference, as well as create and manage high-performing, cross-functional teams.’