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Consumer support for renewable energy sources, such as solar and wind, is extremely high, according to a new report from Pike Research.

In a survey of more than 1,000 U.S. adults, the cleantech market intelligence firm found that 79% of consumers have a favorable view of solar energy and 75% have a favorable view of wind energy. These two forms of energy were the top two highest-ranked in overall support.

The survey covered more than 12 energy and environmental concepts, including hybrid vehicles (which 64% of respondents viewed as "very favorable" or "favorable"), electric cars (57%), biofuels (47%), "clean coal" (47%), nuclear power (42%), smart meters (37%), carbon offsets/credits (24%), LEED certification (19%), and cap and trade (15%).

Cap and trade and nuclear power were tied in terms of the largest percentage of "strongly unfavorable" or "somewhat unfavorable" views from survey participants, each with a 19% unfavorable rating, followed closely by carbon offsets/credits with 18%, Pike Research adds.

SOURCE: Pike Research


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