San Francisco-based public relations agency Impress Labs has launched the Solar Marketing Think Tank as a platform to promote solar and related energy solutions to the industry's various target markets.
The Solar Marketing Think Tank's contributors will be sourced virtually. All solar communications professionals are encouraged to submit original solar marketing-related articles and research for publication on the group's blog, newsletter and other social channels.
‘I've been wanting to create this type of forum for a long time,’ says Tor Valenza, chief marketing officer of solar at Impress Labs. ‘Solar communicators can read the occasional marketing research report, blog or article in various solar industry publications. But there has never been a central solar marketing hub where solar pros and advocates can read relevant, focused content and add their own commentary and input.’