Orlando, Fla.-based Jackson Associates has published a white paper on how electric utility customer information can be used to help companies address energy storage and photovoltaic power market opportunities.
‘Maximizing Competitive Advantage in Electric Storage and PV Markets with Utility Customer Electricity Use Databases and Analysis’ by Jerry Jackson, president of Jackson Associates, describes different roles that customer segment information and individual customer data play in developing effective marketing and sales strategies.
Illustrations of customer-oriented data applications in each phase of product development and commercialization are provided in the paper using MAISY Utility Customer Energy Use and Hourly Loads Databases and software applications.
The extent to which individual companies will gain market traction depends, in large part, on how effectively they use customer segment and individual customer information, including hourly and 15-minute electric loads, Jackson says.
The white paper is available here.