A new study from the Smart Grid Consumer Collaborative (SGCC) has found that roughly one-half of U.S. consumers who have solar power or electric vehicle (EV) technology have both. Similarly, the report says consumers interested in one of those technologies have interest in the other.
For its Consumer Driven Technologies report, SGCC surveyed 1,571 respondents nationwide on four distinct technologies and services: residential solar, community solar, green power plans, and EVs. Through oversampling of adopters of residential solar PV and EV technologies, SGCC says the study supports in-depth analysis of the motivations, concerns and experiences of consumers who have recently made decisions regarding their purchase and use.
“By taking a deep dive into the perceptions of early solar and EV users, we are able to provide energy leaders with timely and critical data to help them envision and execute a modernized grid – one that’s best able to implement clean, renewable energy for the 21st century,” said Patty Durand, president and CEO of SGCC.
Other key findings of the report include the following:
- Consistent with its previous research, SCGG says it found consumer demographics and segmentation had a much stronger statistical association with interest in solar PV and EVs than other potential influences;
- Fewer than 22% of all consumers claim to have a fairly complete understanding of solar PV or EVs, which is a barrier to engagement;
- Consumers are moving from sole ownership of solar PV and EVs toward power purchase agreements, leases, and shared ownership arrangements, including community solar;
- Consumers perceive the value of being connected to the grid and are willing to pay for it; and
- Utilities have a role as information providers, but less as solar PV and EV providers.
More information on the report is available here.