Sungevity, a provider of residential solar installations, has named Patrick Crane its new chief marketing officer (CMO).
Crane, who most recently served as LinkedIn's CMO, will look to develop ways to make the peer-to-peer connection between Sungevity and its customers more robust. This includes developing Web and smartphone applications designed to enhance customers' experiences.
As CMO at LinkedIn, Crane helped the company emerge as one of the top three social networking platforms in the world. He founded the marketing group and helped develop the company's go-to-market strategy and brand.