Tesla/SolarCity Deal Is Part Of Elon Musk’s ‘Master Plan’

As analysts, Wall Street and solar sector stakeholders continue to debate the merits of Tesla Motors’ recent bid to acquire SolarCity, Elon Musk has posted a blog titled “Master Plan, Part Deux” on Tesla’s website.

As the billionaire, who is both CEO of Tesla and chairman of SolarCity, explains, the post is a follow-up blog to his first “master plan” he wrote 10 years ago for the electric vehicle (EV) maker. Although Musk’s latest entry covers a host of car-related objectives, he does address the controversial SolarCity acquisition.

First, he points out that his original master plan actually included a goal to provide solar energy. “No kidding, this has literally been on our website for 10 years,” he writes in “Part Deux.”

In his original plan, he wrote, “[The] overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy toward a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.”

Sustainability, Musk claims in “Part Deux,” is “not some silly, hippy thing – it matters for everyone.”

He says integrating rooftop solar with energy storage is a key part of his updated plan.

“One ordering experience, one installation, one service contact, one phone app,” writes Musk. “We can’t do this well if Tesla and SolarCity are different companies, which is why we need to combine and break down the barriers inherent to being separate companies. That they are separate at all, despite similar origins and pursuit of the same overarching goal of sustainable energy, is largely an accident of history.”

He adds, “Now that Tesla is ready to scale [its energy storage solution] Powerwall and SolarCity is ready to provide highly differentiated solar, the time has come to bring them together.”

The full blog post is available here.


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