Auric Solar – a West Valley City, Utah-based solar installer – is rebranding to better represent its expanding offerings.
The new brand, Auric Energy, reflects the company’s greater range of products and services. Auric Energy will continue to focus on solar while adding electrical and battery storage, among other services to be announced.
“We are excited to change our name to better align with what we do every day,” comments Jess Philips, CEO and co-founder of Auric Energy. “We already have customers with homes and businesses that produce, consume, and in some cases, sell energy back to the local utility using the technology of solar, battery storage, software and other energy efficiency products.
The name change arrives in preparation for new commercial-scale energy projects, as well as a major acquisition to be announced shortly, the company says.