Vivint Solar Expands Sales Tactics With New Retail Channel

Residential solar provider Vivint Solar has announced the launch of a new retail sales channel. The company says it is starting with kiosks at retail locations in California, Massachusetts, New Jersey, New York and Utah by the end of June and expanding into additional retail locations and states throughout the year.

According to the company, representatives at the retail locations will help consumers understand how they can enjoy the benefits of solar energy and work with Vivint Solar to design, install and maintain a system. Consumers can set up a free, in-home solar consultation to determine whether their home is suitable for solar panels.

“Expanding into the retail market enables us to diversify how we can help Americans embrace rooftop solar,” says Paul Dickson, chief revenue officer at Vivint Solar. “Vivint Solar has built the most effective direct-to-home channel in the industry, and we are excited to grow and support additional sales channels to complement this highly effective model.”

Vivint Solar says its retail channel is led by a team with significant retail sales experience in the residential solar industry, including Vice President of Retail Sales Trever Bybee. In his former leadership roles within the solar industry, Bybee founded a direct retail channel that grew to over 100 locations nationwide in just six months and earned him the “2015 Trailblazer of the Year” award, according to the company. He also experienced retail sales success as a co-founder and owner of an exclusive retail team for a top mobile company. Bybee led a retail sales team that grew business to over 150 employees and $10 million in annual sales, adds Vivint Solar.

“I’m very excited to be heading this sales effort at Vivint Solar,” says Bybee. “With the direct-to-home model being a strong and well-established route to market, the launch of this additional channel to work in tandem with the direct-to-home model will be a great competitive advantage and will contribute to further success in the selected markets. We’re thrilled with the current traction we’re already seeing and look forward to expanding this channel further in the coming year.”


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