Asian Electronics ‘Giants’ Making Their Presence Known In Photovoltaics Sector


Large Asia-based electronics firms, such as Samsung and LG, continue to enter the growing PV market, transferring their expertise in other cost-driven fields and aiming to capture a major share of the market. In a recent report, IMS Research predicts that Asia's share of PV cell production will reach nearly 85% by the end of this year.

Although the market is currently rife with fears of a module oversupply, these large Taiwanese and Korean electronics suppliers, including Samsung, LG, AUO and Taiwan Semiconductor, have all recently announced impressive expansion plans for their solar business segments.

IMS Research expects that following the rapid PV cell and module capacity increases in 2010 – when demand boomed in major European markets – lower incentive rates and the slowing of installation growth will lead to an oversupply of PV modules this year. In particular, small tier-two suppliers are predicted to be most affected, with larger tier-one suppliers still able to sell the majority of their products.

However, the long-term outlook remains positive, and IMS Research believes that total industry demand will continue to grow at double-digit rates on average for the next four years. As a result, a continuous stream of hopeful new entrants exists, and the most successful of these are likely to be these Asian consumer electronics manufacturers joining the pack.

AUO Optronics, a Taiwanese supplier most known for its flat-panel displays, recently broke ground on a 1.4 GW cell production joint venture with SunPower, the report notes. Meanwhile, LCD television company Samsung recently announced a joint venture producing polysilicon with MEMC, further expanding its activities in the solar sector.

Although not a consumer electronics company, Taiwan Semiconductor also plans to begin offering both thin-film and crystalline modules following its investments and partnerships with Motech, Stion and Centrosolar, IMS Research adds.

‘The expertise of these large Asian suppliers at large-scale production in similar fields and their willingness and ability to invest significant capital is likely to mean that they are able to quickly reach low-cost and high-volume production, and they certainly have the potential to be serious competition for today's market leaders within a few years,’ says Sam Wilkinson, PV research analyst. ‘Many suppliers are currently experiencing a lull in shipments, and it is likely that demand may remain weak until later in the year.

‘The entrance of a number of large electronics suppliers that will offer competitively-priced PV components is likely to add some further obstacles for existing suppliers in an already volatile market,’ Wilkinson continues.

IMS Research estimates that nearly 80% of PV modules were produced in Asia in 2010 and predicts this figure will continue to rise in the future.

SOURCE: IMS Research

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