China Sunergy Co. Ltd. (CSUN), a solar cell and module manufacturer, has appointed Robert A. Rice chief sales, marketing and strategy officer and vice president of the company.
In this role, Rice will oversee corporate international expansion and sales and marketing functions with the aim of expanding CSUN's global market presence, promoting the CSUN brand, establishing long-term industry partnerships, and recruiting a global sales team.
Rice brings to the position over 25 years of business development, sales, marketing, distribution, strategy and management experience. Before running his own Asia-focused consulting firm, he was president and CEO of Fiat Auto China and vice chairman of Fiat's $400 million joint venture, Nanjing Fiat Automotive Co.
He also spent 10 years in sales and senior management roles with General Motors Asia Pacific in Japan and China, including chief representative and country director for General Motors in China. Rice also held executive positions with ALCOA Asia, Tokyo.