Lamar Retrofitting Florida Billboards With Renewable Energy


Lamar Advertising Co. plans to convert approximately 1,370 billboards throughout Florida to be powered with renewable energy. The $12.5 million project will place solar or wind power on billboards throughout the state, creating 1,370 individual renewable energy systems.

‘This represents the largest single deployment of distributed renewable energy devices in Florida history,’ states Robert B. Switzer, vice president of operations at Lamar Advertising.

The project, set for completion by April 2012, will install a total of 1 MW of renewable energy generation in the form of solar or wind power on the billboards. The U.S. Department of Energy is providing a $2.5 million grant to the project through the Florida Energy and Climate Commission and the Governor's Energy Office, while Lamar is funding the remaining $10 million.

SOURCE: Lamar Advertising Co.

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