New Solar Market Databases Identify High-Value ZIP Codes Across The U.S.


Orlando, Fla.-based Jackson Associates (JA) has launched ZIP-area solar market databases designed to assist solar equipment providers in evaluating and identifying promising ZIP-area market opportunities across the U.S.

JA says its Market Analysis and Information System (MAISY) ZIP-area solar market databases have been developed with ‘big data’ and geospatial analysis that incorporates information on more than 7 million utility customers and nearly 500,000 solar installations across the U.S. MAISY ZIP-area databases are provided as Excel workbooks.

Solar energy suppliers can evaluate residential customer market potentials in markets organized by ZIP code and incorporating household and dwelling unit characteristics, utility bills, past solar installations and the proprietary JA Solar Market Potential Score (SMPS). The SMPS ranks ZIP areas according to potential single-family solar market penetration.

JA says the SMPS is estimated using a statistical model based on a variety of factors, including current electricity costs, income, educational attainment and other factors based on data and analysis of millions of residential customers across the U.S.

‘One of the more interesting results of our solar market analysis is that the highest income ZIP code areas do not by themselves translate into the most active solar markets,’ says Jerry Jackson, president of JA.

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