NRG Energy Inc. has acquired Canada-based Pure Energies Group Inc., a developer of Web-based customer acquisition systems focused on the residential solar sector.
NRG says the Pure Energies deal is a component of its residential business strategy and complements its acquisition earlier this year of Roof Diagnostics Solar, a provider of home solar direct sales and installation. NRG's own Residential Solar Solutions business is focused on the financing and business operations associated with solar leasing.
The company is combining all of these capabilities and operations as NRG Home Solar.
Pure Energies' online capabilities are also expected to provide a sales channel for NRG's Goal Zero line of portable solar and energy storage products, as well as NRG's retail businesses.
‘While residential solar is being increasingly embraced by homeowners of all ages across the United States, buying over the Internet is the acquisition channel of choice in particular for the younger generation of Americans for whom commitment to a sustainable lifestyle is a fundamental part of their DNA,’ says David Crane, president and CEO of NRG Energy.