SCHOTT has completed a redesigned Web site that is designed to more clearly present the company's broad range of capabilities, while easing navigation with a new interface. Customers accessing www.us.schott.com will be automatically directed to the new site.
The site presents SCHOTT's diverse portfolio, which has thousands of products, from an ‘applications’ perspective, the company explains. The home page rotates several features, highlighting SCHOTT's technologies, history and how customers put SCHOTT innovations to work in the real world.
A key challenge in developing the redesigned site was simplifying navigation. SCHOTT consulted customers and reviewed traffic trends to develop a more user-friendly, innovative and interactive site.