St. Louis-based Solar Night Industries (SNI) has introduced the Solar Synapse, a product, sales and marketing program designed to enhance builders' solar plans for new homes and homeowners.
The program includes marketing materials to help builders sell Solar Synapse Pre-Wire Kits – which are installed during construction to prepare a new home for adding PV solar panels – and provide post-purchase activity for the new homeowner.
After closing, new owners can go to the Solar Synapse site to register their kits, the company says. Homeowners will receive a copy of The Homeowner's Guide to Renewable Energy,’ and they will qualify to receive a Modern Energy Plan from SNI. The Modern Energy Plan is a customized plan that informs homeowners about the cost to complete the total solar system and educates consumers regarding incentives.
‘We feel the Solar Synapse is a unique solution for builders who seek to differentiate their business and attract the mainstreaming green market,’ says Tim Corbet, CEO of SNI.