Tendril, a provider of energy services management solutions, has announced a new marketing solution designed specifically for the solar industry.
According to the company, its new Solar Target solution helps solar providers reduce the cost of customer acquisition, which can be as much as $8,000 per household, by using insights into the energy-consumption patterns of different households to qualify, evaluate and prioritize leads. Tendril adds it is applying a similar methodology to help utilities market community solar offerings.
Solar Target is one Tendril’s first three latest solutions as the company expands into new vertical markets with a suite of industry-focused marketing products. The other solutions are designed for utilities and retail energy providers, as well as for real estate brokerages and search sites.