Victoria Kaloper has joined the management team of Aliso Viejo, Calif.-based solar technology company XsunX Inc. as communications director, where she will play a key role in helping to establish a comprehensive marketing plan for 2008 and developing and implementing new corporate, marketing and investor communications programs.
Kaloper is a seasoned marketing and public relations professional with experience in both corporate and nonprofit organizations. As a senior marketing executive, she has been responsible for both high-level strategies and tactical implementations resulting in increased sales, improved brand identities and enhanced corporate awareness. She has developed and directed national media campaigns, launched new brands, and managed successful branding and image repositioning programs.
