U.S. residential solar provider Sunrun is launching a new logo as part of a revamped brand identity to better reflect its expanded services.
“Our new logo, which we call The Sunrun Brilliant Home, represents the comprehensive energy solution we’re delivering to our customers and the evolution of our brand,” explains Ken Epstein, Sunrun’s senior director of brand management. “We felt the need to update our identity in a way that better represents our customer-centric focus while conveying savings, comfort and peace of mind.”
Sunrun says that the new logo, created by Butler, Shine, Stern & Partners (BSSP), was designed to graphically embody the company’s service offering of residential solar, putting the homeowner and the home at the center; the rays of the sun permeate the roof and radiate through the home encircled by a continuous cycle of clean renewable energy. Sunrun was established in 2007 to offer homeowners solar as a service, and it is in the process of launching an array of new offerings to give homeowners greater control over managing energy use in their homes. For example, the company unveiled its Sunrun BrightBox energy storage solution earlier this year.
BSSP has handled communications for Sunrun for the past two years. The logo design is expected to be part of an extended marketing initiative to be launched in 2017.